DIGITAL CONTENT & CAMPAIGN
CLIENT/EMPLOYER TYPES
Super/pension, aged care, healthcare, investments.
SERVICES PROVIDED
Digital content:
Super fund member content, investment management content, B2B & B2C content strategy, creative, and innovation, web content & build, digital content strategy.
Digital campaigns:
Digital campaign & marketing in super, investments, healthcare, aged care. Digital journey & UX. Campaign strategy & tactics.
BRIEF
Develop, innovate, create, manage, and deliver digital content to engage with relevant audience, channel, form, media, etc, in line with approved digital strategy.
APPROACH & METHOD
-
Digital strategy development & innovation.
-
Digital content creation for engagement, promotion, education & advocacy in investment, super, healthcare and aged care.
-
Digital creative, copy & edit to support B2B & B2C digital campaigns, client communications, investments, sales, media, and events.
-
Lead digital campaigns in line with strategy, metrics, research & digital insights.
-
Tailor digital content for UX, SEO, member journey & engagement, advocacy, and employer promotion incl tenders.
RESULTS
-
High quality content for target audiences in B2B and B2C.
-
Strengthened engagement, education & digital journey for target audience.
-
Greater subject matter expertise in investments, ESG, financial education.
-
Strengthened engagement in digital comms, journey and UX, in campaigns, in investments and super, and in gender equity advocacy.
-
Improved B2B strategic collateral, thought leadership, and quarterly member newsletter with high metrics & engagement scores.
WHAT’S NEXT STARTS HERE
Get in touch at jwilliamson@ceteriscom.com