STRATEGY & CREATIVE

CLIENT/EMPLOYER TYPE

Super/pension, investment, health & aged care, not for profit.

Strategy:

Campaign, creative, content, digital, communications, core & social media, narrative, marketing & promotion, AI, advertising, education, advocacy.

Creative:

Strategy, copy, design, brand, concept & scope, digital journey, UX & SEO, campaign, and creative delivery.

Develop & manage strategy and creative in investment, super, healthcare & aged care

content, communications & campaigns, marketing & distribution, research, client projects, product, sales, and client services.

Formulate innovative, creative & productive communications & content strategies.
Create new, productive campaign strategies.
Develop creative for relevant audience, campaign plan, channel & engagement strategy, web, digital targets, UX, and digital journey & insights.
Develop client and stakeholder strategies for internal and external campaigns.
Work closely with internal and external suppliers & agencies to develop and deliver innovative, high quality content.
Lead, manage & mentor on creative and strategy adjusting for metrics, results, campaign activity and hurdles, and client expectations.

Increased quality of creative per strategic requirement.
Innovated in creative & content strategy, in channel tactics, and engagement & promotion strategy.
Exceeded strategic targets for campaigns (e.g. in super: B2C and B2B segments, and in investments: market narrative, Federal Budget, Cash, and adviser marketing).
Innovation and increased quality of creative & content for institutional, adviser, member audiences.
Improved digital journey & UX.
Improved media reach & engagement in line with strategic & creative planning.
Strengthened engagement & responsiveness accross all creative including: articles & blogs, education, thought leadership, branding & messaging, narrative strategy, and digital creative strategy.